Which part of the corporate group should take the lead?
Carefully consider which entity should be seen to be taking the lead on public/media relations. This will mean balancing commercial and legal issues.
By seeking input from across the incident management team you should ensure that all relevant issues are taken into account. For instance, if a parent company takes the lead on dealing with an issue concerning a subsidiary, this may be used by future claimants to support liability claims against the parent company. The allegation might be that the parent company had assumed responsibility for the incident.